The creative team: a comb instead of a T?
This is a response to Edward’s latest post about the many specialists who make up the new creative team. Give it a read. In the post, he uses the famous T graphic, which puts a leader on top of a stack of specialists:
A good graphic in its day, I’d rather see it as a comb, where there is no implied hierarchy other than that between the leader and the specialists (or, said another way, between accountability and influence):
Also note the connection, or the open channel, between the many specialists and the leader. In todays creative space, an idea can come from anyone. In my experience, the one with the idea is often the best person to champion it through to the end. Any of these people can be that champion.
It just depends on the project, concept, opportunity, or challenge.
